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Ingredients support significantly higher loadings of powders and mineral UV filters in both makeup and sunscreens.
February 3, 2026
By: Melissa Meisel
As demand for mineral sunscreens and high-performance color cosmetics grows, formulators face challenges in achieving high powder loadings while maintaining low viscosity, refined sensory aesthetics and long-term stability. Mineral UV filters and high pigment levels can increase viscosity, cause whitening and lead to heavy color shift and possible oil bleeding. To support these formulation needs, Shin-Etsu Silicones of America, Inc. (SESA: A U.S. subsidiary of Shin-Etsu Chemical Co. Ltd., Jap...
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